中国文化产业现状与发展对策研究应用.docVIP

本 科 毕 业 论 文 院 系 商学院 专 业 国际经济和贸易 题 目 中国文化产业现实状况和发展对策研究 年 级 学号 学生姓名 郑雪娇 指导老师 赵锦春 职称 讲师 论文提交日期 . 03. 26 中国对外文化贸易现实状况及发展对策研究 摘要 伴随信息时代和知识社会到来，文化产业对一个国家综合实力和国际地位影响越来越大。在人民生活水平上升同时，大家社会需求逐步从物质层次转换到精神层次。发展文化产业不仅能够增强一个国家凝聚力，更能发明出其它产业比不上经济价值。 然而，中国作为一个位居前列贸易大国和文化强国，对外文化贸易却和资源不成正比，灿烂中国文明史，丰富文化结果但却没有充足利用，究其根本是因为中国文化产品国际竞争力较弱，尤其是加入WTO以后，中国文化产业面临着日益猛烈竞争。所以，发展中国对外文化贸易已经刻不容缓，国家已经给重视和支持。 面对这么问题，本文在叙述了文化产业基础概念后列出了相关特点：高附加值、含有偏好消费性、存在文化折扣。在结合了理论和中国现实状况分析以后，发觉中国文化产业存在以下问题：市场定位不正确、出口多为初级产品、缺乏文化产业相关人才、政府保护力度不够。 针对这些问题，本文借鉴了其它国家成功经验，对中国对外文化贸易发展提出了以下提议：中国应合理选择目标市场，提升文化水平、树立品牌效应，培养复合型文化贸易人才，采取对应政策保护中国文化产业，避免受到发达国家文化威胁。 本文意在研究分析中国文化贸易制约要素，而且经过经验借鉴、实际探索总结出适合中国发展实际文化战略。 关键词：对外文化贸易 现实状况 对策 Abstract With the advent of the information age and knowledge society, the culture industry has a growing impact on a country’s comprehensive strength and international status. As people’s living standards are rising, their social needs gradually transit from physical level into the spiritual level. Developing the culture industry can not only enhance the cohesion of a country, but also can create an economic value which other industries cannot compare with. However, as a trading country with powerful cultural influence, China has some serious problems, such as trade gap. This affects our country’s international status. China has rich cultural resources, but it is not fully utilized. This is because our cultural products have weak international competitiveness, especially after joining the WTO, China’s culture industry is facing increasingly fierce competition. Therefore, it is the time to develop China’s foreign cultural trade, which has been supported by the government already. In order to solve this problem, this paper describes the basic concepts of cultural industries and the characteristics of cultural industries are listed as fol