实用英语 电子教案 2-4单元教案.docVIP

第 PAGE 23页，共23页 实用英语 Unit Four The Business World 20 ～20 学年第 学期 实用英语课程第四单元第一次课教学设计 授课人： 本次课题：Text A A Smart Move or an ErrorThe Story of the New Coke 授课班级 上课时间 90 minutes 上课地点 教 学 目 标 知识目标 能力目标 1. To enlarge words and expressions related to business； 2. To get some tips about “there be…” sentence structure. 1. To read an article about the marketing of the New Coke. 2. To master the grammar points, key words and expression in the passage. 重点 难点 1. To understand the text exactly. 2. To grasp the useful expressions. 能 力 训 练 设 计 步骤 具体 目标 教学内容 媒介 方法 时间 引入 1.了解本主题相关文化背景信息； 2. 对本主题产生兴趣 warm-up: listening and speaking 课件 教材 头脑风暴法、提问式、讨论法 15’ 词 汇 学习 掌握重点词汇和短语的用法 move, error, marketing, original, formula, smooth, advertising, flat, receive, protest, threaten, suit, classic, supermarket, outsell, analyst, leading, series, test, overall, total, packing, hot dog, apple pie, emotion, judgment, overlook, extension, regionally, observer, resist, blind test 课件 教材 讲授法 列举法 30’ 课文学习 掌握本文主题 熟悉篇章结构 Text A: A Smart Move or an ErrorThe Story of the New Coke 课件 教材 讲授法 列举法 讨论法 40 总结、作业 总结复习本次 课所学内容； 布置课下作业 Exercises of Text A Previewing Text B 课件 教材 讨论法 讲授法 5’ 考核 课堂提问、活动参与、课堂教学小练习 参考资料学习资源 教材、教参、课件、实用英语课程学习平台、网络资源 Step One: Leading in activities (15’) 1. Warm-up questions: (1) Today there are usually different brands of the same product. Why does a certain brand sell better than others? 2. Listening and speaking (1) Listening You will hear a recorded passage. After that you will hear five questions. Both the passage and the questions will be read twice. When you hear a question, you should complete the answer to it with a word or a short phrase (in no more than three words). The questions and incomplete answers are printed in the textbook for your reference. (2) Speaking Divide the students into groups and ask them to think of a small business they would like to start on their own after graduation. Come up with a busin