画角色形象的塑造与意义.doc

TOC \o 1-5 \h \z 摘 要 I HYPERLINK s first el emen ts animated image for animation, it is to develop the animation industry center. This article will first cartoon images in animation industry of the environment, the animated cartoon image from the important role of animated, and began to analyze how to bui 1 d animation industry, back to the image of Chinese animation， and the analysis of existing problems and research animation image and animation industry development and the re la ti onship between the animation industry, and puts forward the profound role animation image should have to expect innovation consciousness, the nationalization of China can promote the development of animation industry. This paper is divided into five parts. The first part is clear animation industry and its operation mode, and animation the basic elements, plays by these elicit the importance of animation image; The second part is to the characteristic and classification animated expounded; The third part is the relationship of arrangement, animated character analysis, shaping gimmick; The fourth part is analyzed in animation industry chain animated the role and development of animation industry deep meanings; The fifth part puts forward cartoon images to inheriting the national essence, with The Times elements, with Chinese promote animation industry chain cycle. Keywords: animation industry Animation image nationalization 冃U s 屮国动画经历过辉煌的时代，创作出一批具有民族特色的经典动画形象，其原因是由 于我们拥有五千年的民族文化背景。改革开放之后，随着大量外国动画片的流入，许多国 外的动画形象深入人心，动画周边产品的开发和销售更使其从屮国动画市场获得了丰厚的 利润。长久下去，必将影响我国整个民族意识形态的发展和动画产业链的循环。在文化、 经济全球一体化的时代下，发展国产动画产业有着深层次的重要意义，是提高我国动画竞 争力和弘扬民族文化的有效手段。 重视动画角色形象的塑造，将民族文化和吋代风尚融入动画作品的形象设计当屮，发 展动画产业已经成为屮国动画界日益关注的问题。在这里我们要先弄清楚两个问题。 —、动画产业的定义及模式 动画产业是现阶段在我国产生的一种新说法，它的涉及而非常广泛，包括动画从最初 的市场分析和策划制作、屮期动画作品的发行和放映、最后周边产品的开发与销售等一系 列程序。 动画产业是一种文化产业，所以说它的发展一定会具备木身的产业循环系统， 从国外成功的动画运营模式屮可以看出，动画产业循环链的一般模式为:动漫生产一播 岀一周边产品开发一收益一再生产。 通过这个循环模式我们可以看出，要保证动画产业链能够有效的循环起来，动画产品 自身必须要在市场屮具备竞争力，才会促进循环链的后续发展，这样才会使动画产业链的 良性循环。 二、