定制家具行业财务战略管理研究—以索菲亚为例.docxVIP

PAGE PAGE 18 摘 要 随着经济不断发展，战略管理在企业的作用日益明显，企业的管理者和学者对于战略管理的关注也逐渐增加，作为战略管理核心要素之一的财务战略更是受到了前所未有的关注。财务战略是一项职能战略，对企业的战略和业务发展提供了支持和保障。为了使企业能够顺应时代的发展，更好的实现企业的价值最大化，企业所制定的财务战略管理除了要与自身相适应之外，要紧跟时代的发展。 本文对定制家具行业进行研究，以索菲亚家居股份有限公司为例展开研究，对定制家具行业目前的情况进行研究，同时分析索菲亚家居股份有限公司的财务和目前的发展所面临的问题，指出了索菲亚家居股份有限公司目前存在的问题，然后在这个基础上，以小见大，以索菲亚家居股份有限公司为基础，提出定制家具企业财务战略发展的制定，最后，为保障制定的财务战略顺利实施，提出定制家具企业财务战略实施的保障措施。 关键词：索菲亚家居股份有限公司 财务战略管理 定制家具 Abstract With the development of the world economy, the theory of strategic management is also developing constantly. As one of the core elements of enterprise strategic management, financial strategy has been constantly concerned by the academia and the business community. As a functional strategy, financial strategy provides support and guarantee for the strategy and business development of enterprises. In order to enable enterprises to adapt to the development of The Times and better realize the maximization of enterprise value, the financial strategic management formulated by enterprises should not only adapt to themselves, but also keep up with the development of The Times.. Studied in this paper, the custom furniture industry to Suofeiya Home Collection Co., Ltd as a case study, the study of custom furniture industry present situation, at the same time analysis Suofeiya Home Collection Co., Ltd of finance and the problems facing the current development, points out the Suofeiya Home Collection Co., Ltd in the existing problems, and then on this basis, view and to Suofeiya Home Collection Co., Ltd as the foundation, pointed out that the development of custom furniture enterprise financial strategy formulation, finally, to ensure the smooth implementation of the financial strategy, custom furniture enterprise financial strategy implementation safeguard measures are put forward. Key words：Sofia Group Financial strategic management Custom furniture 一、绪论 财务战略管理，作为企业战略管理的重要组成部分，其采取的战略管理方针和思维决策方式对企业总体战略目标的实现有促进作用。制定合理的财务战略，成为企业规划未来，推动企业发展的重要一环，通过对企业