如何写英文广告.docxVIP

如何英文广告 【写作任务 】 假设你是李华， 你现在为新开业的瘦身餐馆以 “ Once tasted, always loved ”为题写一则英文广告。餐馆提供平衡的饮食， 以饺子为特色， 饭菜健康美味。 该餐馆设在湖边， 风景优美。 电话： 5558888. 要求： 1. 介绍餐馆的特色和优势 2．可适当增加细节，使行文连贯 3. 词数： 120 词左右 【写作指导 】 一、 审题定调 本写作任务要求写一篇英文广告，属于应用文。广告是商品销售的一种宣传方式， 目的是 使消费者对某种商品产生兴趣， 从而说服和诱导消费者产生消费行为的一种手段。 广告语言的最 大特点是具有鼓动性和吸引力。人称以第三人称为主，时态以一般现在时为主。 二、 谋篇布局 广告一般由标题、正文、和随文三个部。标题词数要少，要能引起读者的兴趣。正文要对标题进行阐释和证实，内容要有吸引力。随文又叫附文，是传达企业名称、地址、购买商品的方法等附加广告信息的文字，一般出现在广告的结尾。 本写作任务分三段来写。 第一段：引入广告的目的 第二段：具体介绍餐馆的特色和优势第三段：说明餐馆的地点和联系方式 三、组织语言 第一段：引入广告的目的。普通表达 1.Would you like to eat delicious food without worrying about putting on weight 2.Our slimming restaurant is right for you, and I ’m sure that you ’ll be pleased with it. 第二段：具体介绍餐馆的特色和优势。普通表达 1.In our restaurant, traditional food is served, such as dumplings and noodles. 2.We also have all kinds of vegetable salads to provide enough fibers and vitamins. 3. If you come to our restaurant , you will love it . 第三段：说明餐馆的地址和联系方式。普通表达 Our restaurant lies by the lake with great views.  高级表达 1.Have you ever dreamed of losing weight while enjoying delicious food 2.Come to our slimming restaurant , which is the home of balanced food. 高级表达 1.In our restaurant, we specialize in dumplings and noodles, which are our local favorite dishes. 2.Mouthwatering vegetable salads containing fibers and vitamins are also included in our menu. 3.Once you have tried our food, you will never want to go anywhere else! 高级表达 Located by the lake, our restaurant is a perfect place to have an excellent meal while enjoying good views. 【范文展示 】 A Once tasted, always loved ① Would you like to eat delicious food without worrying about putting on weight ② Then our slimming restaurant is right for you, and I ’m sure that you will be pleased with it. We offer a balanced diet with energy-giving food as well as protective food. ③ In our restaurant, traditional food is served, such as dumplings and noodles. ④ We also have all kinds of vegetable salads to provide enough fibers and vitamins. Our dishes are d