市场细分、选择目标市场与市场定位.pptxVIP

Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers;Objectives 目标;Objectives 目标;Sells multiple brands within the same product category for a variety of products Brands feature a different mix of benefits and appeal to different segments ;Definition 定义;Segmenting Consumer Markets消费者细分市场;;;;Segmenting Business Markets产业市场细分;Segmenting International Markets国际市场细分;Requirements for Effective Segmentation有效细分的要求;Target Marketing 确定目标市场;Target Marketing 确定目标市场;Target Marketing 确定目标市场;Target Marketing 确定目标市场;Positioning 定位;Positioning 定位;;Posi