商务英语写作的7C原则课件.pptVIP

Consideration ( 体谅 ) Consideration means that you prepare the writing with the readers in mind, and try to put yourself in his place to indicate that you are considerate. 例句 We allow you a 2% discount for cash payment. ( 如付现款 , 我们给九八折 ) Y ou earn a 2% discount when you pay cash. 11 Courtesy ( 礼貌 ) Courtesy is an important feature of business correspondence. In fact, it is an essential element of any successful communication, whether it is written or spoken. 例句 Quote us the most reasonable price. ( 给我方报最合理的价格 ) Will you please quote us the most reasonable price? Clarity ( 清晰 ) Clarity means your purpose and the words are clear to your readers so that the recipients can interpret your words with the same meaning you have in mind. 例句 As to the streamers sailing from Shanghai to New Y ork, we have bimonthly direct services. ( 从上海到纽约有直达船 ) We have two direct sailings every month from Shanghai to New Y ork. 例句 As to the streamers sailing from Shanghai to New Y ork, we have bimonthly direct services. ( 从上海到纽约有直达船 ) We have a direct sailing from Shanghai to New Y ork every two months. 16 Conciseness ( 简洁 ) Conciseness means to write the fewest possible words without sacrificing completeness and courtesy. By eliminating unnecessary words, you help make important ideas stand out. 例句 We have begun to export our machines to the foreign countries. ( 我 们已经开始向国外出口机器了 ) We have begun to export our machines. Business writing should be correct in grammar, punctuation, spelling, information, figures, etc. Correctness ( 准确 ) 例句 Should any of the items is of interest to you, please let us know. Should any of the items be of interest to you, please let us know. Concreteness ( 具体 ) Concreteness means the writing should be specific, definite and vivid rather than vague, general and abstract. 例句 a significant loss ? a 53 percent loss in the near future ? by Thursday afternoon the majority ? 70 percent * * * 微课名称：商务英语写作中的 7C 原则 所属课程：高级商务英语写作 主讲教师：