市场调研问卷设计.pptxVIP

;Logical Steps to Develop a Good Questionnaire;;QR Design;Formatting the Question;Open Ended Questions;Open Ended Questions (Contd.);Closed-end Questions;封闭题/半封闭题;Closed-end Questions (Contd.);Closed-end Questions (Contd.);Closed-end Questions (Contd.);WORDING IN QUESTIONNAIRE;;;;;PHRASING OF QUESTIONS措词;;;Mutually exclusive choices: Once a week or more often Once every 2 to 3 weeks Once a month/every 4 weeks Once every 2 to 3 months Once every 4 to 6 months Once or twice a year Less often than once a year Never ;;PHRASING OF QUESTIONS;PHRASING OF QUESTIONS;;;PHRASING OF QUESTIONS;;;SCALES;;;