广告媒介媒介常识.pptxVIP

Overall Media Process 媒 介 简 报;Table of contents 提 案 内 容;Recap of basic media terminology 媒 介 用 词;Recap of basic media terminology媒介用词;;Recap of basic media terminology媒介用词;Recap of basic media terminology媒介用词;Recap of basic media terminology媒介用词;;;;;;;;Essential information of a media brief总结有以下主要内容;Essential information of a media brief总结有以下主要内容;Essential information of a media brief总结有以下主要内容;Essential information of a media brief总结有以下主要内容;Essential information of a media brief总结有以下主要内容;;;;;;;;;;;;How to use the media data ? 怎 样 运 用 媒 介 研 究 资 料;Competitive analysis 竞 争 对 手 资 料;Standard reach curve标准到达率图表;Certain principles about building reach建立到达率的规则;Effective frequency有效的收看频次;Effective frequency Range有效的收看频次范围;Effective reach有效的覆盖率;Effective frequency range optimal approach有效的媒体投放部署;How to utilise the media data …怎样利用媒介研究资料;Ovaltine weekly awareness and GRPs知名度与广告投放;Ovaltine awareness smoothed知名度与广告投放;Constant decay factor of 20% gives correlation知名度衰退速度 ;While Panadol has a decay factor of only 5%知名度衰退速度;How to do the optimum plan with data …怎样做最有效的媒介计划书;Questions 问题;Questions 问题;Questions and Answers 答案;Questions 问题;Questions and Answers 答案;Questions 问题;Questions and Answers 答案;Questions 问题;Questions and Answers 答案;Questions 问题;Questions and Answers 答案;;Thank You;谢 谢