传统制造企业电商化转型策略研究——以加多宝公司为例.docVIP

PAGE PAGE 19 传统制造企业电商化转型策略研究 ——以加多宝公司为例 摘要：随着互联网技术的飞速发展与进步，各个行业纷纷开始加入“互联网+”和电商化的转型大潮中。在转型过程中，各个行业都存在不少问题，尤其是传统制造业，更是涉及到方方面面的问题。对制造业本身来说，能够借助互联网的巨大发展平台，可以对制造类企业与市场和用户带来更大的互动和影响，是很有裨益的。当然随着各大制造类企业对于电商化探索的加深，传统制造企业与互联网结合的新发展模式也是层出不穷，在其产业获得进一步发展的同时，也在重塑其产业的组织构架和增长模式。“互联网+制造业”不仅引发了传统制造企业的新一轮扩张大潮，而且也还引发了传统制造行业内部资源的重新配置，驱使着传统制造业经营模式的进一步变革和发展，进而保证传统制造业的转型和升级，并为我国传统制造企业的转型带来新的动力。 本文通过对传统制造业企业电商化转型案例的研究，来了解传统制造业的现状以及未来，并且分析传统制造企业电商化的具体策略，并进一步探索更多传统制造业电商化转型的方法。 关键词：传统制造企业电商化；互联网转型；中国制造；变革 A study on E-commerce transformation of traditional manufacturing enterprise ——With JDB as An Example Abstract: With the rapid development and progress of Internet technology, various industries have started to join the Internet + and the transformation of the electricity. In the process of transformation, there are lots of problems for every industry, especially the traditional manufacturing industry, but also involves all aspects of the problem. For manufacturing itself, using the Internet platform can bring beneficial effects for the enterprise, market and users. As manufacturing enterprises know e-commerce deeply, new development mode under the traditional manufacturing enterprise with the Internet is also emerge in endlessly. Industry has been further development, at the same time, organization structure and growth pattern are also in reshaping. Internet + manufacturing is not only triggered a new round of expansion of the traditional manufacturing enterprises, but also triggered the internal resource reconfiguration of those companies. It makes the development of the management of traditional manufacturing, and ensure the transformation and upgrading of the traditional manufacturing. And brings new motivation for Chinas traditional manufacturing enterprise transformation. In this article, through a study on E-commerce transformation of the traditional manufacturing enterprise, to understand the current situation and the future of traditional manufacturing, and to analyze concrete st