从“双十一”商标看“通用名称”的界定.docVIP

PAGE PAGE 22 从“双十一”商标看“通用名称”的界定 摘要：商标是指任何能够将一个企业的商品或服务区别于另一个企业的商品或服务的符号或符号的组合。商标的基本作用是区别不同的商品生产者和服务提供者，利用商标进行广告宣传可迅速为企业打开商品的销路并传递这该企业的文化。 双十一作为一个逐渐通用的名称，能否作为商标使用，如果答案是肯定的，则是否有垄断之嫌？商标允许注册有个前提是所用的数字或文字，不能是通过的某类商品或服务的通用名称。商标注册是确定商标专用权的法律依据，商标注册是整个商标管理工作的基础，通过严格的审核维持商标领域的秩序，保护商标权人和消费者的合法利益。根据《商标法》的规定，申请注册的商标必须符合法定的构成要素，具有可识别性和独特性，要求商标的构成要素立意新颖，独具风格。 那么我国在法律实践中应如何界定通用名称呢？在商标注册过程中如何界定？这些同样也是司法实践中面临的难题。本文将以此展开对商标通用名称界定问题的研究。 关键词：“双十一”商标；通用名称；“通用名称”的认定 From the “Double Eleven” Trademark to Look the Definition of “Generic Trademark” Abstract: A trademark is any enterprise can be a good or service is different from the other portfolio companies symbol or symbols of goods or services. The basic function of a trademark is to distinguish between different commodity producers and service providers, indicate the source of goods ; the use of the trademark for advertising can quickly open the market for corporate merchandise and deliver it to the corporate culture . Dual eleven generic name as a gradual , can be used as trademarks , if the answer is yes, then whether suspected monopoly ? Allow registered trademark used only if there is a number or text, can not be a generic name of certain goods or services through the . Trademark registration is to determine the legal basis for the exclusive right to the trademark , trademark registration is the basis of trademark management, through a rigorous review and standardize trademark relationship , to maintain order in the field of trademarks to protect the legitimate interests of trademark owners and consumers. According to the Trademark Law , the trademark application for registration must meet the statutory elements of having a recognizable and unique , requiring trademark elements of conception novel, unique style . So the practice of law in our country should be how to define the generic name of it ? How to define the trademark registration process ? The judicial practice is also facing problems. This article will expand this stu