市场营销案例.pptVIP

When your information is not valuable, or even is annoying…… 市场营销案例 Definition Marketing methods=the methods you can use in effective marketing How to make effective marketing List everything you are supposed to prepare before you meet your customs Offer help as you can Have enough online talk Advertise at the most suitable place Use different ways to express your appreciation Various methods Online marketing Experience marketing Service marketing Knowledge marketing Personalized marketing Affiliate marketing Emotional marketing Education marketing Differentiated marketing Direct marketing Integrated marketing Joint marketing Green marketing Public marketing Viral marketing The event marketing The door marketing Hunger marketing Event Marketing Event Marketing Events with news value, social influence and celebrity effect. The elements of news value The elements of successful event marketing Elements of successful event marketing Prominence （重要性） Accessibility （接近性） Remarkableness（显著性） Entertainment（娱乐性） November 9th, 2013 Evergrande Spring （恒大冰泉） On November 10th, Evergrande Group held a press conference step-by-step progressive suspense marketing strategy（步步递进的悬念式营销策略） Previous preparation First appearance in AFC Champions League Final Press conference 亚冠 online and offline product promotion activities (线上线下的产品推广营销活动) in the mineral water market made great profits in a short time Evergrande Spring became well-known in China and even the Asia overnight the most successful event marketing case in China Event Marketing Event Marketing Event Marketing Event Marketing Event Marketing Event Marketing Drink！ Event Marketing See ? Our paint is harmless!!! Event Marketing Event Marketing Characteristics of Event Marketing Characteristics of Event Marketing Purposeful 1 Risky Innovative 2 3 4 5 Diversified Low cost Characteristics of Event Marketing Virus Marketing