英美报刊选读-3-21newslead分析解析学习资料.pptVIP

Delayed lead 延缓式导语又被称为间接式导语，它最为突出的特点是将新闻中最关键(guānjiàn)的信息并不直接告诉给读者，而是用情节、细节、故事的精彩片段，激发读者的兴趣、好奇心、探知欲，借此引领读者进入新闻事件的核心所在。故而这种导语主要用于故事性、趣味性强的新闻、新闻特稿及各类软新闻的写作。 第三十页，共53页。 Oscar statuettes stolen from Calif. loading dock LOS ANGELES, March 17 ( Reuters)—It sounds like the plot of a Hollywood thriller but it’s true: Just nine days before this year’s Academy Awards, Oscar has disappeared, the FBI is hunting for him and a reward of ＄50,000 has been offered for his return. 什么被偷了？英王皇冠上的珠宝？比尔·盖茨的财产？都不是。被盗的是对洛杉矶市民来说要重要得多的东西(dōngxī)：奥斯卡金像奖不见了！ 第三十一页，共53页。 Delayed lead is often used in soft news, can be short, perhaps two sentences, or it can be longer, up to four paragraphs. It still must fulfill the two roles of the lead: it must capture the essence of the whole news story and do so in a way that encourages the reader to continue. Like the direct lead, it leads the reader straight to the heart of the story. Good leads are like good headlines: they shine a flashlight down into the story. 第三十二页，共53页。 E.g It’s a balmy evening as couples stroll the Nile River, clasping each other at the waist, young lovers whisper sweet nothing into their partner’s ears and sometimes even sneak kisses. Direct lead or delayed lead? 第三十三页，共53页。 E.g. Rudolph Almaraz’s patients came from Kentucky, Connecticut, South Carolina and many other states, seeking the best possible care for the breast cancer that threatened their lives. Now the hundreds of women he treated are calling The Johns Hospital each day to find out if the man who performed breast surgery on them might have given them AIDS. 第三十四页，共53页。 Principles of News Lead A good news story, unlike the novel or play, is based on one main idea. It gives the reader a sense of completeness. The lead functions as a baited hook that lures the reader into the story. It should capture the essence of the whole news story and do so in a way that encourages the reader to continue. 第三十五页，共53页。 In another word, it is the journalist’s promise to