沙漠黄金驼奶皂包装设计.docVIP

PAGE PAGE 10 沙漠黄金驼奶皂包装设计 摘要：随着社会经济的发展，人们的生活水平也随之提高。普通的奶皂包装，提醒消费者内容的区别是通过文字说明和颜色的搭配，但是包装结构没有新意，造型过于简单。 包装已发展得很好，只是奶皂包装设计趋于单一，变化不大。时代的变化奶 皂已经融入到人们的生活中，奶皂的发展足以说明人们生活质量在不断提高，不仅仅对奶皂质量的需求提高，还对奶皂的包装设计审美也有更高的要求。对现代审美观念研究显示，消费者的审美需求和审美心理，针对奶皂的包装设计，要尝试区别于传统的、新颖的自由的形式和风格。 所以在沙漠黄金——骆驼奶皂包装设计，以时尚元素形式设计包装很容易抓住消费者的审美心理，容易产 生购买的冲动。从视觉方面以土豪金的色彩来进行骆驼奶皂包装设计，主要体现在沙漠黄金——骆驼奶皂包装与众不同，形成 独特的魅力感。通过图形处理装饰使用，色彩的应用比较。进行创意形成高端大气，同时将沙漠黄金——骆驼奶皂得内容很好 的表现出来。关于奶皂的包装设计不仅要追求形式美，还要注重内涵的意义性。加深消费者的印象，从而加强消费者的购买意图。 关键词：包装设计时尚色彩图形 Abstract With the development of society and economy, peoples living standard has been improved. General milk soap packaging, is through the text description and color matching to remind consumers of the difference, and the packaging structure is basically the same, the shape of a single boring. Packaging has developed very well, but the milk soap packaging design tends to be a single, little change.Changes in the era of milk soap has been integrated into peoples lives, the development of milk soap proved that peoples living standards improve, the quality of milk soap requirements are getting higher and higher, the design of the packaging of milk soap is also required. Through the analysis of the modern aesthetic idea, aesthetic needs and consumer aesthetic psychology, in milk soap packaging design should have a bold, free form and style, not rigidly adhere to the traditional. So in the desert of gold - camel milk soap packaging design, fashion elements form packaging design easy to grasp the aesthetic psychology of the consumers, easy to produce the impulse to buy. From the visual aspect to tyrant gold color to camel milk soap packaging design, mainly embodied in the sense of desert gold camel milk soap packaging is different, the formation of a unique charm. The graphic processing decorative use, application of color. The creative form of high-end atmosphere, while the gold - desert camel milk soap have very good performance. The milk soap packaging design realize the signifi