中国企业国际化经营的战略选择研究.docVIP

PAGE PAGE 14 中国企业国际化经营的战略选择研究 【摘要】进入21世纪，经济全球化已变成不可逆转的发展趋势。发达国家中跨国公司的绝对影响力和绝对竞争优势，使得发展中国家是否能发展自己的跨国公司已经成为经济学所要解决的问题，同时也成为发展中的国家企业实践所要解决的问题。但是，面对著名跨国公司在国际、国内这两个市场上的强大竞争压力，中国的企业却因为经营规模较小、管理机制落后、研发创新能力低下、起步较晚且起点比较低等原由而处于被动地位。所以,发展中国的跨国公司，不仅仅对提高中国的国际竞争力至关重要，同时，也是中国企业谋求发展壮大的必经之路。鉴于此情况，本论文综合运用了历史与现实的分析、规范与实证的分析以及对比分析等多种分析方法，较为客观地来分析和论证了中国跨国公司发展的历史、现状以及问题，并在这个基础上提出了发展我国跨国公司的战略构想。 【关键词】中国跨国公司；战略理念；理论 Overseas competition strategy research of multinational companies in China Abstract：Entering the 21st century, economic globalization has become an irreversible trend. The absolute influence?of multinational companies in the developed countries and the?competitive advantage and make developing countries can develop their own multinational companies already become economics to solve the problem, has become a practical problem to be solved in the developing world. However, in the face of well-known multinational companies in domestic and international two markets on the strong pressure of competition, Chinese enterprises are for running smaller/backward management mechanism, research and development innovation ability is low, started late and starting point lower reason in a passive position. Therefore, the development of multinational companies in China, not only is very important to improve the international competitiveness of our country, is also the only way for enterprises to seek development. In view of this, this paper?comprehensive use of history and reality analysis, norms and empirical analysis and comparative analysis?and other analysis methods, the more objectively analyses and demonstrates the Chinese multinational company development history, present situation and problems, and put forward the development of our country on the basis of the strategic plan of multinational companies. key words:Multinational companies in China; Theory; Strategy 引言 在全球化的国际经济推动之下，跨国公司日益成为重要的国际行为主体之一。一个国家拥有全球知名的跨国公司数量也成为了综合国力的重要象征之一。进入新世纪以来，我国政府正努力快速适应世界的发展趋势，不仅要关注如何吸引外商直接投资，同时也越来越重视和