2019贝恩杯冠军ppt模板(1).pptx

Pandora Growth Strategy in Mainland China 2019 Bain Case Competition | Team Polaris 2 Executive Summary: Pandora’s growth strategy in Mainland China jewelry market by store expansion, sales per store improvement and omni-channel strategy Source: Polaris Analysis Analysis Dimensions Implications Market Market Overview Industry Trends Key Drivers Customer Analysis Competitive Analysis Strategy Design Offline Strategy Store Expansion Sales Per Store Improvement Online Strategy Enter new platforms Optimize operations Omni-channel Strategy Implementation Implementation Timeline Risk Mitigation Financial Forecast Pandora should follow market trends and customer needs to find growth opportunities Based on position of “a warm jewelry brand”, Pandora should implement strategies to regain healthy growth in Mainland China Achieve healthy revenue growth in Mainland China jewelry market 3 Agenda Market Market Overview Customer Analysis Competitive Analysis Strategy Design Implementation 4 China entry luxury jewelry market shows growth potential and online sales is increasing, driven by both demand and supply sides Trend1: China entry luxury jewelry perform better within growing fashion jewelry market China fashion jewelry market value, RMB Bn 21.2 24.1 27.7 31.1 33.3 35.9 48.0 56.0 64.0 72.0 79.0 2013 2015 2023E 2017 2019E 2021E 69.2 112.3 80.1 91.7 103.1 13’-18’ CAGR 18’-23’ CAGR 120.9 7.2% 7.6% 85.0 7.5% 9.2% Entry Luxury Mass Fashion 6.7% 4.8% 11.2 China Online jewelry sales, RMB Bn 41.8 Online 2013 Penetration 2% 2018 6% Trend2: China online jewelry market is growing rapidly, despite low online penetration rate Purchase / Research Channel +30.1% Purchase Offline Offline Only Online Online Offline Research Online Only 100% Drivers Source: Euromonitor; BCG; Polaris Analysis Demand Side Supply Side Higher disposable income Stronger willingness to consume Consumer structure transformation Refined regulations for e-commerce Product innovation meeting dynamic needs