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FORGING NEW PATHWAYS FOR WOMEN’S CAREERS
A PINK PANDEMIC RECOVERY PLAN
by
Elisa Vincent
Vice President,
Global Talent Enablement
Michelle Boockoff-Bajdek
Chief Marketing Officer
Rashim Mogha Customer Market Leader, Leadership Business
Rosie Cairnes
Vice President Regional Sales, APAC
PAGE 3
PAGE 3
INTRODUCTION
The COVID-19 pandemic has affected us all. Virtually every person on Earth has had to manage rapid change, disruption, and loss during 2020 and into 2021.
We’ve heard rhetoric that this pandemic has offered us a moment of communion with each other. While reflecting on this moment as one of human unity, we must also accept another truth — that this pandemic has disproportionally impacted marginalized populations around the world, among them Black, Indigenous, People of Color, geriatric, economically disadvantaged communities, and women.
Coined the “pink pandemic,” this moment in our collective history has taxed women in all spheres of their lives, both personal and professional. Women around the world have been affected by the financial and social fallout of the pandemic more than their male counterparts.
Female dominated industries like hospitality, retail, travel, education, and tourism have been hit hard with job losses, reducing women’s capital power in the global economy. Women who are predominantly on the frontlines as nurses and caregivers, are experiencing the bulk of mental and emotional trauma that COVID 19 had wrought.
Since women still statistically play the role of primary caregiver in most households, the responsibility of virtual schooling, and caring for the health and safety of family members (young and old), has exponentially stressed a generation of already overworked and now fully burned-out women.
When you add in the fact that, in most traditional two-income households, women earn less than their partners, it’s little wonder that if a choice must be made, it is she who takes a break fro
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