联合利华创新管理.pptVIP

-I will briefly explain them. Tom - give further detail -In order for you to familiarise yourself with these tools here is an overview: -the CTM enables the business to ensure it is doing the right projects -the funnel ensures it is doing the projects correctly and following a formal mgmt process -the 8QAP ensures that launches will occur at the correct time and that the brand is continually nourished -the resource allocation ensures that the business has enough funds and people available to carry out the project project phase timing=6-26-10-10 only large co’s use resource plan. Plan ahead - 2002 project code now plan resource, enough time = purpose of 8QAP. If not enough time.here then funnel process fails. Give eg - Elida F UK (integrated IC) original project for new Impulse deo variant and launch in UK then, Italy pick up as roll out… Standalone IC pursue original projects while related launches ar ein other co’s and are separate roll out projects (may or may not involve minor adaptations to suit local mkt. [Don’t show.] Definitons of market place activity of project. Sure you’re familiar with these - IPM manuals explains in more detail. See PP . -2 key people in mging project are: -cumulative gate docs. = EASE -explain slightly diff. Levels of access/resp. in TW -only PL (and deputy PL) have edit access rights to create projects/propose/approve gate docs-thus move them down the funnel resp keeping PP updated. -you only see projects in TW for which you member of (PP) -ensure project PF in line with business strategy Co. funnel owned by co. chairman -chair regular co gate mtg -review gate documents -final decision to launch rests with GK Mention Inoplan live at gatekeeping meetings. Beamer and project leaders pc. IPM Centre - help - Steering committee encourages - considered best practice Briefly run through-: 1. Charter Gate-idea have consumer merit fits with business strategy 2. Contract-GK confident its worthwhile 3. Launch gate-brand mix complete,