广告学资源库 moriarty_app9_im_04.docxVIP

Part 2: Principle: Strategy is Creative, Too Chapter 4: How Marketing Communication Works PAGE 140 PAGE 79 Copyright@2012 Pearson Education, Inc., publishing as Prentice Hall. Copyright@2012 Pearson Education, Inc., publishing as Prentice Hall. Part 2 Principle: Be True to Thy Brand Part II of