广告学资源库 moriarty_adv-imc9_tif_ch19.docVIP

PAGE 44 Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall Advertising IMC: Principles and Practice, 9e (Moriarty) Chapter 19 Evaluation of Effectiveness 1) Which of the following is NOT a category of work that gets evaluated in advertising and marketing communication progra