罗纳德·J·埃伯特-商学精要（第8版）ebert_be08_inppt_02.pptVIP

Managing Social Responsibility Programs Social responsibility must start at the top and be part of strategic planning. Top managers must plan for the level of management support. One executive must be put in charge of the firm’s agenda. The organization must conduct occasional social audits—systematic analyses of its success in using funds earmarked for its social responsibility goals. 2-* Copyright ? 2011 Pearson Education, Inc. publishing as Prentice Hall Social Responsibility and the Small Business Large Business versus Small Business Differences are primarily differences of scale More issu