罗纳德·J·埃伯特-商学精要（第8版）ebert_be08_inppt_01.pptVIP

External environments include everything that is outside an organization’s boundaries or, in other words, everything that is outside the control of the organization. This includes: The domestic business environment—It is not possible for an organization to control what is happening in the domestic market with its suppliers, competitors, and distributors, among others. The global business environment—An organization cannot control what happens elsewhere in the world. The technological environment—Technology is changing every 6 months and an organization cannot control what technology is developed. The political-legal environment—An organization can’t control what happens with laws or leaders who are elected. The sociocultural environment—An organization can’t control people, places, or their backgrounds and cultural heritage. The economic environment—An organization itself cannot control what happens to the economy as we have seen in the Fall of 2008. Teaching Tips: What do you call the impact of an element of an external business environment on an organization? Please remember that everything in the external environment is outside the control of the organization. Positive impacts are called business opportunities. Negative impacts are called threats to the organization. Let’s look first at the Domestic Business Environment. This is the environment in which the organization conducts its operations and receives its revenues. In this environment the organization wants to be close to its customers, but cannot control them, their needs, or their wants. Also in this environment the organization wants to form close relationships with its suppliers, but cannot control these suppliers or their issues within their organizations, such as strikes or shortages, which can cause delivery issues. And finally, in this environment the organization wants to distinguish itself from its competitors, and again, it cannot control its competitors or their actions or reactions within th