唐纳德·R·库珀-商业研究方法（第9版）Chap_003.pptVIP

Chapter 3 Thinking Like a Researcher Learning Objectives Understand . . . The terminology used by professional researchers employing scientific thinking. What you need to formulate a solid research hypothesis. The need for sound reasoning to enhance research results. PulsePoint: Research Revelations Research and Intuition Language of Research Language of Research Job Redesign Constructs and Concepts Operational Definitions Freshman Sophomore Junior Senior 30 credit hours 30-50 credit hours 60-89 credit hours 90 credit hours A Variable Is the Property Being Studied Types of Variables Indep