北大方正项目管理课程资料.pptVIP

Topic 2PROJECT MANAGER+PROJECT ORGANIZATIONNov.28,2001第一页，共九十页。 I. The Nature of Manmodel about human behaviorNov.28,2001第二页，共九十页。 Understanding human behavior is fundamental to understanding how organizations function, whether are profit-making firms, non-profit enterprises, or government agencies.Understanding human behavior is also the fundamental to understanding how person act ---- game.We will mainly focus on REMM.Nov.28,2001第三页，共九十页。 REMMResourceful, Evaluative, Maximizing ModelPostulates 1--4Nov.28,2001第四页，共九十页。 Postulate 1Every individual cares, he or she is an evaluator.1) The individual cares about almost everything, knowledge, independent,etc2) REMM is always willing to make tradeoffs and substitutions.3) Individual preferences are transitive.Nov.28,2001第五页，共九十页。 Postulate 2Each individual’s wants are unlimited1) If we designate those things that REMM values positively as GOODS, then he or she prefers more goods to less, GOODS can be anything from art objects to ethical norms.2) REMM cannot be satiated. He or she always wants more of some things, material goods/intangible goodsNov.28,2001第六页，共九十页。 Postulate 3Each individual is a maximizer:He or she acts so as to enjoy the highest level of value possible. Individuals are always constrained in satisfying their wants--wealth, time, physical laws of nature, limits of their own knowledge about various goods and opportunities, etc can be the constrains----opportunity set----be given and external.Nov.28,2001第七页，共九十页。 Postulate 4The individual is resourceful:Individuals are creative. They are able to conceive of change in their environment, foresee the consequences thereof, and respond by creating new opportunities----the limitation is is not immutable. Human beings are not only capable of learning new opportunity, they also engage in resourceful, creative activities that expand their opportunities in various ways.Nov.28,2001第八页，共九十页。 REMMs at work:Think about the effects of newly imposed constrains to huma