上海汽车品牌策略英文.pptVIP

Shanghai GMDecember,2002第一页，共三十一页。 There are many kinds of vehicles.Automobile is popular on landway.As an important part of automobile, car plays a key role in modern society.In China,more and more people hold a private car, what is the industry going to be?What should Shanghai GM do?Follow me please,…… December,2002第二页，共三十一页。 Macroscopical EnvironmentChinese economy develops quickly, 2002 GDP increases in a rate as 8%, reach 10200 billion.China has the largest population in the world.Many new policies stimulate consumption.December,2002第三页，共三十一页。 Trend of TechnologyElectromotion carGPS(global positioning system)Hydrogen fuel battery Air-conditioner without FluorinInformation center---with internetSafety ,Environment Friendly,Comfortable------three key charactersDecember,2002第四页，共三十一页。 Dopod 686LeaderGPS(GLOBAL POSITIONING SYSTEM)December,2002第五页，共三十一页。 The Blooming Chinese MarketJun. ~ Oct.,2002 Auto produce increase 34.85%, sale increase 35.55%。Car produce increase 48.63%,sale increase 51.7%。December,2002第六页，共三十一页。 Several Big CorporationsGroup nameProfit(10 billion $)Turnover(10 billion $)Global sale (10 thousand)Capital(10 billion $)GM281400750166Ford671180680230Demla-Kreisler64.71473400250Volkswageoyota401060445230Honda2454023430December,2002第七页，共三十一页。 Foreign Carmakers Seek More Presence in China Chinese car market, a lucrative cake, has garnered attentions of numerous foreign carmakers.Chinas entry to the WTO, as policies on auto sector are relaxed, many international well-known auto firms set up their bases in China to attract consumersAuto consumption becomes more and more popular in China, as both global and domestic carmakers are sharing the big cake, Chinese car market will become more attractive and maturer. December,2002第八页，共三十一页。 International GMHenry Ford made the first automobile in 1886;General Motor was established in 1908 by William C. Durant,is the biggest automobile manufacturer in the world;GM became the leader of all auto manufa