有机食品包装的趣味性设计 (1).docx

有机食品包装的趣味性设计 摘要：包装起源于储存人类持续生存的食物的需要，当人类社会发展到有商品交换和贸易活动时，食品包装逐渐成为食品的组成部分，起着越来越重要的作用，现代包装已成为人类日常生活消费中必不可少的内容。随着人们生活水平的不断提高，原来以温饱型为主体的食品消费格局，逐渐向风味型、营养型、享受型甚至功能型的方向转化，总之人们对于食品的要求会越来越高端，随着市场的不断扩大，坚果炒货类有机食品市场也开始快速发展，而且呈现出一片前所未有的繁荣景象。坚果炒货类食品一般是人们在重视健康养生或休闲娱乐时常吃的，购买人群逐渐年轻化，如果坚果炒货类食品本身加入一些娱乐趣味性卖点的话，更容易吸引人们的关注和喜爱。本文主要对干果炒货类有机食品进行了系类包装的设计说明，其中主要介绍了产品包装的结构设计、尺寸设计、Logo设计、装饰设计这四方面的趣味性设计来体现本次设计的特色。 关键词：有机食品；包装；趣味性设计；坚果炒货类食品  Abstract:Packaging comes from the need to store food for human survival,When human society develops into commodity exchange and trade activities,Food packaging has become an integral part of food,Play a more and more important role，Modern packaging has become an essential part of daily consumption.With the continuous improvement of peoples living standards,The original pattern of food and clothing consumption as the main body, and gradually to the flavor, nutrition, enjoyment, or even the direction of functional transformation,In short, the demand for food will be more and more high-end,With the continuous expansion of the market, nuts roasted seeds and nuts organic food market also began rapid development, but also showing a hitherto unknown prosperity.Nuts roasted foods are generally people often eat in the importance of health or entertainment, the purchase of the crowd gradually younger,If the nuts roasted foods itself to add some interesting entertainment selling it easier to attract peoples attention and love.This paper mainly illustrates the design and packaging of dry roasted seeds and nuts of organic food, which mainly introduces the structure design, product packaging design, the size of Logo design, decoration design interesting design these four aspects to reflect the characteristics of this design. Key words: organic food; packaging design; interest; nuts roasted foods  目录： TOC \o 1-3 \h \u 1022 一、干果炒货类有机食品发展现状及趋势分析 2 8861 二、产品的结构设计 3 11526 （一）产品折叠结构概述 3 16043 （二）整体上的产品折叠结构设计 4 3084 （三）单一产品的折叠结构设计 4 7724 三、尺寸设计 5 13681 （一）产品尺寸的概述 5