禹州市业余篮球俱乐部发展现状分析.pdfVIP

禹州市业余篮球俱乐部发展现状分析 摘 要 针对禹州市业余篮球俱乐部开展情况，通过文献研究加上问卷调查研究以及数据 分析方法，分析了禹州市业余篮球俱乐部开展的基本情况，包括业余篮球俱乐部经营 情况、俱乐部比赛和活动情况、俱乐部参与者的年龄、性别、学历以及参与动机，最 后分析了禹州市业余篮球俱乐部教练员的年龄、性别、学历、运动经历以及执教年限 等基本情况。针对这些存在的现状问题，提出了促进篮球活动开展以及提升俱乐部盈 利水平的建议包括加大经费投入、加强市场宣传、建立健全市场管理机制、挖掘潜在 客户扩大消费者选择空间等。 关键词：禹州市；业余篮球；篮球俱乐部 I Analysis on the Development Status of Amateur Basketball Clubs in Yuzhou City ABSTRACT Aiming at the development of amateur basketball clubs in Yuzhou City, through literature research plus questionnaire research and data analysis methods, the basic situation of the development of amateur basketball clubs in Yuzhou City is analyzed, including the operation of amateur basketball clubs, club competitions and activities, and clubs. Participants age, gender, education background and motivation to participate, and finally analyzed the basic conditions of the coaches of Yuzhou City Amateur Basketball Clubs age, gender, education, sports experience and coaching years. In response to these existing problems, suggestions for promoting the development of basketball activities and improving the profitability of the club were put forward, including increasing funding, strengthening market publicity, establishing a sound market management mechanism, and tapping potential customers to expand consumer choice. Keywords: Yuzhou City; amateur basketball; basketball club II 目 录 摘 要 I ABSTRACTII 1 引言 1 1.1 研究背景 1 1.2 研究目的及意义 1 2 研究对象与方法 1 2.1 研究对象 1 2.2 研究方法 1 2.2.1 文献研究法 1