林奇《战略管理》（英文版·第7版）第2章.pptxVIP

Chapter 2A review of theory andpractice Why is strategy more effective with both prescriptive and emergent processes? What is strategic management?A prescriptive definitionNo universally agreed definitionExample: “Strategic management is the pattern of major objectives or goals and essential policies for achieving those goals, stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be.” Andrews, 1971 but see also , for example, Jauch Glueck 1988, Whelan and Hunger 1991, Porter 1985, Grant 2002, Barney and Arikan 2001, Newbert 20