餐厅营销策略.pptx

职业教育国际邮轮乘务管理专业教学资源库《邮轮运营服务职业技能证培训（高）》（任务项目-餐厅服务）学校：大连泽软信息技术有限公司授课老师：罗琳餐厅营销策略Restaurant Marketing Strategy促销活动Sales promotion 促销活动包括涉及旨在促进常规销售的活动。也涉及临时促销以鼓励增加在生意不忙时间段内的业务量，像周一，傍晚时分和在一月/二月份。这些促销活动包括：involves activities designed to promote regular sales. It is also concerned with promoting temporary sales to encourage increased business at slack periods such as Mondays, early evenings and during January/February. Examples of such activities include:提供特价套餐，例如，提供免费葡萄酒（或者买一赠一活动），或者提供一份免费的汤或开胃菜作为套餐中的一项内容。offering meal (deal) packages, for example, free wine (or a ‘buy one get a second free’ deal), or