数字化时代价值烈酒投资先锋报告.pptx

目 录 CONTENT 数字化时代下白酒行业趋势 Trends of Baijiu Industry Business in the Age of Digitalization 2022年美酒链平台产品表现 2022 Product Performance of Baijiu Blockchain Platform 2022年全球烈酒市场回顾 A Review of 2022 Global Spirits Market 2022年白酒市场发展动态 2022 Baijiu Market Dynamics 重点酒企关注 Major Liquor Players 国际资本市场研报资讯+V: quanqiuzixun8 . 2 . . 5 . . 3 . 4 . 1 2022年全球烈酒市场回顾 A Review of 2022 Global Spirits Market . 1 . 国际资本市场研报资讯+V: quanqiuzixun8 • 烈酒(spirits)就是高浓度的烈性酒,也叫蒸馏酒，由于蒸馏过程中提取的馏分不同，有时分 为“头曲” 、“二曲”或“二锅头”等。蒸馏制酒法是酒类制法中不可缺少的一种，也 是酒类发展的一大领域。 • Spirit, a strong wine or distilled liquor by definition, is classified into Touqu, Erqu or Erguotou by cuts and fractions in the course of distillation in China. Distillation is one of crucial wine- making techniques and a major arena of technical development for alcoholic beverages. • 烈酒通常被习惯分为八大类：琴酒（Gin）、威士忌（Whisky）、白兰地（Brandy）、伏 特加（Vodka）、朗姆酒（Rum）和龙舌兰酒（Tequila）、中国白酒（Baijiu）、 日本清 酒（Sake）。 • Generally, spirits are divided into the following classes: Gin, whiskey, brandy, vodka, rum, tequila, Baijiu and sake. • 近年以来，受疫情影响，2020年全球烈酒市场规模从4843亿美金下滑至4491亿美金，为 近5年最低规模。2020年后，随着海外防疫政策逐步放宽，酒类消费市场（超市、饭店、 酒吧等）逐渐恢复运营，烈酒市场逐渐凸显其韧性和刚需，其销售逐步恢复常态。预计 到2025年，全球烈酒市场市场规模高达6031亿美元，5年CAGR为6%。 • Hit by the epidemic in recent years, global spirits market size plummeted from USD 484.3 billion to USD 449.1 billion in 2020, the lowest in recent five years. Since 2020, spirits market has been showing its resilience and rigid demands, getting back on track on sales thanks to the loosening overseas epidemic prevention policies and the reviving alcohol consumption scenes (supermarket, restaurant, bar and more). It is projected that by 2025, the global spirits market size will reach up to USD 603.1 billion with 6% CAGR in 5 years. 全球烈酒市场长期向好，韧性凸显 Global spirits market expects encouraging long-term prospects and remarkable resilience 603.1 537.1 571.4 484.4 449.2 449.