旅游管理-国内自驾游消费行为研究.docxVIP

PAGE PAGE IV 国内自驾游消费行为研究 摘要 自驾车旅游以自由、自主、自助的突出特点被旅游者广泛接受和喜爱，是我国近几年快速发展的专项旅游。经济水平的提高，信息网络技术的进步，旅游者消费行为的成熟，这些因素都在促使着国民旅游方式的变化。当下我国大众化自驾已然成为旅游市场的主体，己经过了从无到有，从小到大的两个发展阶段，正在进入讲宄品质、集约型发展的第三阶段。且目前我国旅游发展模式也发生了新变革，旅游产业逐渐从景点旅游走向全域旅游，从此我国迎来全域旅游发展的时代。在自驾游和全域旅游时代发展形势下，风景道这种最经济、最直观、最深刻体验的线性、面状旅游产品无论是从需求侧还是从供给侧看，均是时代的必然产物，也深受自驾游客的喜爱。本文首先对自驾游的相关概念进行了分析，其次则是通过问卷调查的方式对国内白云山景区、长隆度假区周边及越秀公园等市民休闲聚集地进行调查，从而分析国内居民自驾游决策的行为特征。并针对性的提出相应的解决方案，为我国居民自驾游提供一些参考依据。 关键词：国内居民 自驾游 决策行为  Abstract Self-driving tourism is widely accepted and loved by tourists with the prominent characteristics of freedom, autonomy and self-help. It is a special tourism with rapid development in recent years in China. The improvement of economic level, the progress of information network technology and the maturity of touristsconsumption behavior are all driving the change of national tourism mode. At present, Chinas popular self-driving has become the main body of the tourism market. It has gone through two stages of development, from scratch to large, and is entering the third stage of quality-oriented and intensive development. At present, Chinas tourism development model has also undergone new changes, and the tourism industry has gradually moved from scenic spot tourism to global tourism. From then on, China has ushered in the era of global tourism development. Under the development situation of self-driving tour and global tourism era, scenic road, which is the most economical, intuitive and profound experience of linear and area tourism products, is the inevitable product of the times from both the demand side and the supply side, and is also deeply loved by self-driving tourists. Firstly, the related concepts of self driving travel are analyzed. Secondly, through the questionnaire survey, we survey the leisure spots of the urban areas such as Baiyun Mountain scenic area, Changlong resort area and Yuexiu Park, and then analyze the behavior characteristics of domestic residents self driving travel decisions. And