外研社2023VETS初级教师用书教师用书_Unit 8.pdfVIP

Teacher’s Book for Unit 8 Unit 8 Introduce a new product Starting up About the unit In business, we often recommend new products or services to customers. In order to persuade customers of the benefits of our products or services, we need to make an attractive product introduction. This unit presents the preparations which need to be made before preparing a product introduction and offers some strategies which can help to organise the introduction speech. After completing this unit, Ss will be able to introduce a new product to customers. Teaching objectives When teaching this unit, the T should enable Ss to  note down key product information and customer concerns (Scenario Set the task);  list two to three key points you need to consider when presenting a new product (Prepare for the task);  introduce a new product to customers (Develop the strategies Fulfil the task). Teaching suggestions The T can present this unit in different ways. A product-oriented approach is suggested. With this approach, the T can guide Ss through the output task by showing them how to prepare the necessary information and how to organise the product introduction. Motivating Ask Ss to discuss how to present a new product to customers. Enabling Scenario  Introduce “Scenario” and help Ss to get background information about the task, e.g. the identity of the customer and the seller, and the product—the travel package, etc.  Ask Ss to discuss in pairs what information the seller has to collect before introducing the products or services to the customers.  Explain the intercultural tip. Set the task  Ask Ss to listen to the conversation and ask them what the task is for Penny.  Listen again and ask Ss to finish the tasks in “Understand the text”.  Explain the v