网络口碑对社交游戏玩家行为影响之探讨--以开心农场游戏为研究案例的中期报告.docxVIP

网络口碑对社交游戏玩家行为影响之探讨--以开心农场游戏为研究案例的中期报告 摘要： 本文以社交游戏玩家行为为研究主题，以开心农场游戏为研究案例，探讨网络口碑对社交游戏玩家行为的影响。首先，通过文献综述和实地观察，分析了社交游戏的特点和社交游戏玩家的行为特征。然后，通过在线问卷调查和深度访谈，收集了关于开心农场游戏的口碑信息和社交游戏玩家的行为数据。最后，通过分析口碑和行为数据，研究了网络口碑对社交游戏玩家行为的影响，发现网络口碑对玩家的游戏选择、社交行为和游戏满意度都有一定的影响，同时也发现玩家的个人因素和游戏因素也会对社交游戏玩家的行为产生影响。 关键词：网络口碑；社交游戏；玩家行为；开心农场；问卷调查；深度访谈 Abstract: This paper takes the behavior of social game players as the research theme, and takes Happy Farm game as the research case to explore the influence of online word-of-mouth on the behavior of social game players. Firstly, through literature review and field observation, the characteristics of social games and the behavior characteristics of social game players are analyzed. Secondly, through online questionnaire survey and in-depth interviews, word-of-mouth information about Happy Farm game and behavioral data of social game players were collected. Finally, by analyzing word-of-mouth and behavioral data, the influence of online word-of-mouth on the behavior of social game players was studied. It was found that online word-of-mouth has a certain influence on players game selection, social behavior, and game satisfaction. At the same time, it is also found that players personal factors and game factors will also have an impact on the behavior of social game players. Keywords: Online word-of-mouth; Social game; Player behavior; Happy Farm; Questionnaire survey; In-depth interview