原创力文档- 1、本文档共20页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
Introduction
We’rebackwithasuperchargedversionofourannualSocialMediaIndustryBenchmarkReport.Wesurveyedthousandsofthemostengagingbrandsandcompaniesonsocialtoanalyzewhat’sreallymakingthemsosuccessful.
TheBenchmarks:
Ourbiggestreporteverfeaturesthemostimportantmetricsfrom2023across14topindustries:
Thisreporthaseverythingyouneedtomeasureyoursocialmediasuccessagainstyour
competitorsonFacebook,Twitter,TikTok,andInstagramacrossthese14majorindustries.Wealsofeaturetonsofinsightsabouthowsocialmediaengagementhaschangedoverthelastyearfortheseindustriessoyoucanoptimizeyourstrategyin2024.Asusual,wehavechannel
observations,bestposttypes,Instagram,Twitter,andTikTokhashtags,andmore.
•Alcohol
•HealthBeauty
•Media
•TechSoftware
•Fashion
•HigherEducation
•Nonproits
•Travel
•FinancialServices
•HomeDecor
•Retail
•FoodBeverage
•Influencers
•SportsTeams
Nowlet’sgetbenchmarking.
Brandssaw(alittle)lessorganicengagementthisyear
TikTokengagementratesdroppedbyabout
50%thisyear,butFacebookengagementratesactuallyincreasedalittle,soit’snotallbad.
Postingfrequencyvaried
PostfrequencyincreasedalittleonInstagramandTikTokwhiledecreasingonFacebook
andTwitter.
It’sallabouttheholidayhashtags
Once,again,almosteveryindustryearnedtopengagementratesfromholiday-hashtaggedposts.
ReelsovertookvideoonInstagram
Ifyou’renotpostingReels,you’reofficiallymissingoutonthemostengagingpost
typebyrateonthe‘gram.
TikTokis(still)toppingthecharts
Withamedianengagementrateof2.63%,TikTokstillperformedbetterthanany
otherchannelbyamilethisyear.
HigherEdandSportsTeamsarestilltheindustriestobeat
Theseindustriesoutperformedtheir
competitorsthankstoasmartcomboofqualitycontentandfrequentposting.
Keytakeaways
Methodolog
文档评论（0）