当交易不再顺畅：全球软件销售为何集体降速.pptxVIP

THEFRICTIONREPORT:What’sSlowingDownGlobalSoftwareSalesBuyersdemandfaster,easierexperiences—butsellersarefallingbehind.Here’swherethingsfallapart(andwhatyoucandoaboutit).ResearchconductedinpartnershipwithAscend2.

Introduction4GlobalGrowthLocalization5BuyerExpectationsvs.SellerPriorities9CheckoutConversion13TableofContentsConclusion:TappingIntoOpportunity25 Participants:Sellers26Methodology27AbouttheResearchPartners28AudienceSnapshot3SubscriptionChurnRevenueLeakage18EcommerceRoadmap22Participants:Buyers27

SellerspecialsegmentsGlobalGrowthLeaders:56%ofthosesurveyedexpressedhighconfidenceintheircompany’sabilitytoscaleglobalecommercesalesoverthenext12months.Thisgroupgivesusinsightsintowhatsetsupsoftwarebusinessesforsuccessastheyexploreandsellintonewregionalmarkets.CustomerExperienceLeaders:Nearlyhalf(48%)ofsellerssurveyedfeelveryconfidentintheircurrentsystemsandteamstohandlepost-purchasecustomersupportsmoothlyandeffectively.Thisperspectiveprovideskeyinsightsintowhatabest-in-classpost-purchaseexperiencemightlooklike,andwhatseparatesthemostconfidentprovidersfromthosewhoarestillworkingtooptimize.EcommerceRevenueLeaders:OurEcommerceRevenueLeadersrepresentthe25%ofcompaniesgenerating75%+oftheirtotalrevenuefromecommerce.Comparingthesedigitalnativeswithnewerentrantshighlightshowstrategiesevolveasonlinerevenuegrows.Region:WesurveyedsellersofsoftwareandSaaSproductsthroughoutNorthAmerica,Europe,andAsia-Pacificregions.Thisglobalsurveyprovidessnapshotsofhoweachoftheseregionsdiffer,and