未来100：2026年Z世代趋势与洞察.docxVIP

GENZ

mm2026

AFOCUSONGENZTHEFUTURE100

Foreword

GenZnolongerdistinguishesbetween“virtual”and“real”

–demandingexperienceswheredigitalcultureandphysical

realitycollapseintooneseamlessexistence

IfthereisasinglecurrentdefiningGenerationZin2026,it’s

thedissolutionofboundaries.Forthiscohort,thelinesbetweenthedigitalandthephysical,thehumanandthesynthetic,

andtheconsumerandthecreatorhavenotjustblurred–they’veevaporated.Aswelooktowardthefuture,GenZisnotmerely

inhabitingtheworldwebuilt,theyareactivelyrecodingit.

ThemostprofoundshiftistheemergenceofaHyperreality

Trend#05globalFuture100report),whereonlineculturedictatesofflinebehavior.WeseethisintheriseofAlgospeak(Trend

#06globalFuture100report),adialectborntoevadecontentmoderationthathasbledintoeverydayvernacular.Butitgoesdeeperthanlanguage.

ThisistheSyntheticgeneration(Trend#12globalFuture100

report),acohortwherenearlyhalfreportformingmeaningful

relationshipswithAI.Theyarethepioneersofanewemotional

landscapewhereintimacyisdecoupledfrombiology,challengingbrandstounderstandconnectioninanerawherethe“real”isa

fluidconcept.

Economically,GenZisrewritingtherulesofaspiration.Facedwithavolatilefinancialclimate,theyhavepioneeredTreatonomics

2

(Trend#61globalFuture100report),prioritizingaffordable

dopaminehits–likeblind-boxtoysorstatussnacks-over

traditionalmilestones.Theyareskepticaloflegacystatussymbols,movingtowardSharedluxury(Trend#80globalFuture100report)whereaccesstrumpsownership.Theydon’twanttoownthejet

–theywanttosharetheseat.Thispragmatismispairedwitha

hungerforBrandedfinanciallite