江西地矿施工企业省外业务拓展的竞争战略研究.pdfVIP

要 江西省地质工程总公司是江西省地矿局与上世纪 80 年代为发展地勘经济和解 决人员分流而成立的建筑工程公司，多年来依托先进的钻探技术开发的泵吸反循 环桩基施工工艺，发展成为全国颇具竞争力的、知名的地基与基础施工企业，二 十多年来江西省地质工程总公司走过一段坎坷的发展之路，该公司的综合资源优 势并没有得到充分发挥,公司竞争力还处于较低层次,究其原因,有外部环境的变化 的原因,也有内部变革不适的因素,其中江西省地质工程总公司多年来对省内外业 务拓展、竞争战略的研究、实施不足是江西地矿施工企业发展滞后的主要原因之 一。 本文从江西省地质工程总公司省内外业务拓展发展历程、存在的问 及省内外 业务拓展各种优劣势分析,根据 SWOT 分析”、波特五力模型分析”、波士顿矩阵” 分析，以及部分分公司在省外业务拓展发展成功案例,提出公司业务拓展发展战略、 竞争战略及实施建 ,从而为江西省地矿局施工企业业务拓展提供参考意见。 关键字：地勘单位 工程建设市场 桩基础工程 竞争环境 波特五力竞争模型 SWOT 分析 发展战略 竞争战略 1 Abstract Jiangxi Geological Engineering Corporation, as a part of Jiangxi Bureau of Exploration Development of Geology Mineral Resource, was established in 1980’s for economic geology development and separation of personnel. It has become a competitive and well-known enterprise of foundation construction depending on advanced drilling and construction technology. However, twenty years after its establishment, the corporation hasn’t found an optimistic way of utilizing its integrated resources for many external and internal reasons, including the lack of study of strategy of developing its business inside and outside Jiangxi province. This paper analyzes the course of business development of Jiangxi geological engineering corporation, its existing problems and its advantage and disadvantage. According to SWOT analysis”, Porter ’s Five Forces of Competitive Position Model”, Boston Matrix analysis” and the successful development experiences of some subsidiary companies, this paper proposes business development strategy, competitive strategy and implementation suggestion, and provides some reference ideas for the geological construction enterprise of Jiangxi province. Keyword：Geolog