上饶中小企业发展电子商务研究.pdfVIP

要 步入21 世纪，中小企业成了各国经济的基础和社会经济中最为活跃的要素， 是社会经济持续发展和繁荣稳定的重要因素。与此同时，电子商务，作为新经济 时代下的产物，已经成为众多企业关注和利用的焦点。电子商务的发展 是为中 小企业在与大企业的竞争中提供了很好的机会和平台。本文重点从信息技术和信 息产业的角度着手，分析了上饶中小企业电子商务的发展的现状、存在的问 、 未来的趋势并进一步提出了解决的策略。最终的目的是使中小企业能合理利用和 发展电子商务，利用机会、避开威胁，从而在激烈的市场竞争中立于不败之地。 本论文首先介绍了中小企业发展电子商务的重要性，以及国内外对中小企业 发展电子商务的研究现状作了简单描述；其次，对本文将要涉及的定义，如中小 企业及电子商务等，做了相应的界定；在分析了中小企业发展电子商务的重要性 和必然性的基础上，本文对上饶中小企业开展电子商务的情况作了详细的市场 查；同时，在调查结果的基础上，本文对上饶中小企业发展电子商务作了 SWOT 分析；在分析结果上，本文归纳出上饶中小企业发展电子商务的相关策略和路径。 关键词：地区中小企业 电子商务 构建 1 Abstract Entered the 21st century, the Small and Medium-sized Enterprises (hereiafter referred to as SMEs”) have become the basis of national economy and the most active elements in the socio-economy. They are also the important factors of the socio-economic development and continued prosperity and stability of the society. At the same time, e-commerce, as a new product in economic era , has become the focus attention and use by many enterprises. The development of E-commerce provided a good opportunity and the platform for SMEs to competite with the large enterprises. This paper focus from information technology and information industrys perspective, of Shangrao SME e-commerce development status, the existing problems, the trend of the future and further proposed a solution strategy. The ultimate aim is to enable SMEs to make rational use and develop e-commerce, to seize the opportunities and avoid the threat, thereby fierce competition in the market invincible. This paper introduces the importance of SMEs in the development of e-commerce and e-business, gave a brief description of the study of of SMEs at home and abroad; Secondly, this paper correspondingly defines definitions that will be involved