后危机时代宁波外贸企业虚拟经营的对策研究毕业论文.docVIP

毕业论文 （20_ _届） 后危机时代宁波外贸企业虚拟经营的对策研究 摘 要 宁波是一个对外贸易相当发达的港口城市，外贸行业在整个地方经济中起着举足轻重的作用。然而，随着经济全球化的发展，市场竞争日趋激烈，企业进入加速竞争时代。宁波外贸企业急需寻找新的经营模式来改变困局。而虚拟经营是外贸企业整合产业链、提高竞争效率一个有效经营方式。 本文围绕宁波外贸企业在后危机时代如何通过实施虚拟经营摆脱危机、实现产业升级展开叙述。全文正文共分为四个部分：第一部分对虚拟经营的相关理论进行了阐述，界定了虚拟经营内涵、特点、运营模式，再通过类比的方法分析与实体经营的辩证关系；第二部分分析了宁波外贸的发展现状，明确了宁波的外贸企业存在的各种问题以及外部挑战。第三部分讨论了宁波外贸企业实施虚拟经营的必要性和可行性；第四部分分析了宁波外贸企业在虚拟经营存过程中存在的问题，主要存在难以把握市场需求、产业链管理能力较低等问题；最后，文章第五部分提出了宁波外贸企业通过强化核心竞争优势、增强供应链管理和控制能力、确定合适的虚拟伙伴、重塑包容的企业文化、选择恰当的虚拟运作方式来实施虚拟经营战略的对策。 关键词：外贸企业虚拟经营Abstract Ningbo is a well-developed city of international trade, and foreign trade plays an important role in local economy. However, with the development of economic globalization, the market competition is more and more sharply, and companies enter the era of accelerating competition. So Ningbos foreign trade enterprises need to find a new business model to change the predicament. The virtual business is an effective mode of operation for foreign trade enterprises to integrate industry chain and improve the competitive efficiency. This article focuses on how foreign trade enterprises in Ningbo get rid of the crisis through the implementation of a virtual business, and achieve industrial upgrading in the post-crisis era. Full text is divided into four parts: The first part has described the theory of virtual operation, to define the content, features and business model of virtual business. The second part analyses the development of foreign trade in Ningbo and clear up the various problems and external challenges. The third part discusses the necessity and feasibility of virtual business implement in Ningbo. The fourth part analysis the problems of virtual management about foreign trade enterprises in Ningbo. Finally, the fifth Part proposed foreign trade enterprises in Ningbo should choose the appropriate way to implement virtual management-. Key words：Post-crisis era；Foreign trade enterprises；Virtual Management 1 1.1 虚拟经营的内涵及特点 1 1.1.1虚拟经营的内涵 1 1.1.2 虚拟经营的