1湖南卫视内容产品开发研究.pdfVIP

Abstract Hunan TV satellite broadcast since 1997, by virtue of its unique entertainment, with Happy China market positioning and fashion brand image, quickly opened up a market audience.Thereafter, Hunan TV will focus on building the domestic most energetic telly brand of entertainment, and put forward the slogan of Happy China.Clear market orientation and unique brand image, so that Hunan satellite TV market quickly occupied.Hunan satellite TV entertainment mode exploration success, make more and more television also began to go entertainment sets up route, many competitors emerge forced the Hunan satellite TV to reconsider the TV content product development of this important problem. Hunan satellite TV has a distinctive brand image, broad international cooperation platform and a unique style of the TV program.Hunan TV since the launch has created a lot of precedents: first broadcast only play mode, a bold attempt to create a self-made drama, TV times, put forward after Prime television program for sowing season, the content of product development advantages and achievements, Hunan satellite TV content product development has provided the conditions.However, Hunan satellite TV as part of a nationwide comprehensive channel, the content of the product type single; entertainments localization, also remain in the simple imitation, cloning stage, ignored the region and cultural difference, lack of originality, often appear real income is far lower than the expected objective phenomena. Hunan satellite TV in the content of the product development, should highlight the program content of the original, focus on building the self-made drama, attached to the lar