资源基础观对我国体育企业组织创新性的影响--以市场导向为调节变量.pdfVIP

资源基础观对我国体育企业组织创新性的影响 ——以市场导向为调节变量 1 2 3 段艳玲 李书娟 彭显琪 (1、2 武汉体育学院 经济管理学院，武汉，430079 ； 3 湖北大学 商学院，武汉，430062) 摘要：本研究从资源基础观视角，探讨了我国体育企业组织创新性的资源动因及市场导向的 调节作用。对我国236 家体育企业的问卷调查发现：（1）资源独特性、协同性和动态性对我 国体育企业组织创新性有显著的正向作用，按照从大到小作用排序，依次为资源动态性、协 同性和独特性；（2 ）市场导向显著调节资源协同性和动态性对组织创新性的作用，但对资源 独特性和组织创新性关系没有显著调节作用。研究为我国体育企业组织创新性研究提供了一 个资源驱动模型并进行了实证检验，对我国体育企业通过培养积累战略性资源来改善组织创 新性提出了管理启示意义。 关键词：体育企业；资源基础观；组织创新性；市场导向 The impact of resource-based view on sports organizational innovativeness: Via market orientation as moderating variable Abstract: The paper examines the resource antecedents and moderating effect of market orientation from the perspective of Resource-Based View. Based on a questionnaire survey of 236 sports enterprise, the research results show that: (1) Resource uniqueness, synergy and dynamism all have significant positive effect on sports organizational innovativeness, the resource antecedents are resource dynamism, synergy and uniqueness in terms of importance weight. (2) Market orientation significantly moderates the impact of resource synergy and dynamism upon sports organizational innovativeness, but it has no significantly moderating effect on relationship between resource uniqueness and organizational innovativeness. This research provides and empirically tests a resource driving model, it contributes relevant managerial implications for Chinese sports enterprise to improve organizational innovativeness through cultivating and accumulating strategic resources. Key Words: Sports enterprises; Resource-Based View; Organizational innovativeness; Market orientation 1、引言 在经济全球化背景下，我国体育企业正逐渐失去廉价劳动力和低成本优势，