Chapter1市场营销概述.pptVIP

Vanessa Chen Applied Foreign Languages Department, PYP International Marketing 国际市场营销学（双语） Lecturer 陈秀梅 商务英语教研室 Vanessa Chen Applied Foreign Languages Department, PYP 第1章 市场营销概述 教学目标 理解、掌握市场和市场营销的基本含义 了解市场营销学的产生、发展和学科特点，明确学习目的、意义和方法 理解掌握市场营销观念的发展演变过程，树立现代市场营销观念。 Vanessa Chen Applied Foreign Languages Department, PYP Case study Discuss: You work in a company that sells combs. One day the manager asks you to explore larger market and assigns you to sell combs to the monks who have no hair on their heads. How will you sell combs to those monks? What do you learn from the case above?