- 20
- 0
- 约4.5万字
- 约 25页
- 2016-11-27 发布于浙江
- 举报
Many people do not understand that ethics are situation-specific and time-based -- and business ethics are no exception. Teaching Tip: But this does not mean that ethics are capricious or unimportant. In fact, all societies have a code of ethics and more businesses than ever recognize that a strong code of ethics is good business: it can protect the company from internal wrong-doing and possible legal liability, and, for marketers, serve as a strong foundation upon which to build long-term customer relationships. Ethical development can be thought of as having three levels: Preconventiona
原创力文档

文档评论(0)