交际翻译理论的语义翻译理论——会计市场营销知识.docxVIP

摘要市场营销学起源于西方，随着全球化经济的发展，逐渐引起国内的广泛关注。公司企业里专门的市场营销部以及各大院校开设的市场营销专业，都体现出中国市场营销实务的国际化特点。为了更好地传播市场营销理论知识及操作技能，我们需要学习国外先进的市场营销知识。本篇材料节选自Marketing（《市场营销学》）的Chapter Four: Consumer Behaviour，该书由Elliott和 Greg编著，John Wiley Sons Australia, Ltd出版社在2012年出版，市场营销学专著，所选章节字数约1.2万个英文字符。该书作为澳大利亚麦考瑞大学(Macquarie University)专业会计研究生的市场营销学课程教材，它主要介绍市场营销学的基础内容，是该专业学生学习市场营销学的重要工具书，包含澳洲甚至是全球最先进的市场营销理论。笔者通过对其进行翻译，将这种最先进的学科知识展现给国内该专业的学生，也给市场营销人员在其实务操作中提供理论参考。翻译报告的撰写主要针对以下几个方面：1.翻译任务描述（任务背景、性质）；2.翻译过程（分为译前准备，翻译过程以及译后事项）；3.案例分析（翻译过程中出现的典型问题以及解决过程）；4.实践总结（遗留问题以及遗留问题）AbstractThis report is based on the author’s practice of translation of an excerpt of Marketing under the guidance of the theory of semantic and communicative translation. This report is composed of four chapter’s: task description, procedure description, case analysis and conclusion. Chapter one gives a introduction of the background information and characteristics of the original, and describes the aims of the translation task. Chapter two analyzes three translation procedures, including preparations before translation, the translating process and the post-translating jobs. Chapter three is the cases analysis, which analyzes the typical translating difficulties on terminology, names of brands or organizations ,and long sentences, and provides the translation strategies and skills. Chapter four summarizes author’s experience and deficiency of the practice of translation. This indicate that translator of marketing material should convey the information of original accurately and exhibit the thinking process of the source-text author. Meanwhile, attaching importance to target-text reader is necessary quality for a good translator by the ways of mastering the patterns of expression, and eliminating the obstacles in reading and language communication.Key Words: Semantic Translation; Communicative Translation; Translation of Marketing Textbook;目录摘要IAbstractII第一章 翻译任务描述21.1 任务背景21.2 任务性质3第二章 任务过程52.1 译前准备52.1.1 翻译辅助工具的准备和术语表的制定52.1.2 翻译计划的