ppt课件-p u b l i c o p i n i o n a n d p o l i t i c a l s o c i a l i z a t i o n- regis university（p u b l i c o p i n i o n n d p o l i t i c l s o c我一个l z t i o n -瑞吉斯大学）.pptVIP

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2017-01-25 发布于四川
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ppt课件-p u b l i c o p i n i o n a n d p o l i t i c a l s o c i a l i z a t i o n- regis university（p u b l i c o p i n i o n n d p o l i t i c l s o c我一个l z t i o n -瑞吉斯大学）.ppt

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PUBLIC OPINION AND POLITICAL SOCIALIZATION How the American republic works depends largely on who participates and how. POLITICAL SOCIALIZATION The process in which individuals acquire the information, beliefs, attitudes and values that help them comprehend the workings of a political system and orient themselves within it. Political Socialization and Other Factors That Influence Opinion Formation Political attitudes are grounded in values. We learn our values by a process known as political socialization. Many factors influence opinion formation. The Family The Mass Media School and Peers The Impact of Events What is Public Opinion? Public opinion is what the people think about an issue or set of issues at any given point in time and opinions are normally measured by opinion polls. Opinion Polls Polls are interviews or surveys of a sample of citizens used to estimate how the public feels about an issue or set of issues. Qualities of Public Opinion Intensity - the strength of a position for or against a public policy or an issue Fluidity - the extent to which public opinion changes over time Stability - the extent to which public opinion remains constant over a period of time Relevance - the extent to which an issue is of concern at a particular time Political Knowledge How We Form Political Opinions How We Measure Public Opinion In order for a poll to be reliable, it must have: Proper question wording An accurate sample: random selection, sample size How We Measure Public Opinion In general, do not trust a poll that does not tell you the question wording, the sampling method, and the ways in which respondents were contacted. Reputable pollsters will also tell you the number of respondents (the n) and the error rate (+ or - 5%). Any poll that tells you to call 555-5554 for yes and 555-5555 for no is unscientific and unreliable. This is not a random sample at all! Judge the reliability (dangers) Who sponsored the poll? Who did the polling? Was was interviewe