Statistics for Marketing and Consumer Research unibo统计营销和消费者研究unibo.it.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * Systematic sampling A list of N elements in the population is compiled and ordered according to a specified variable Unrelated to the target variable (similar to SRS) Related to the target variable (increased representativeness) A sampling size n is chosen A systematic step of k=N/n is set A random number s between 1 and N is extracted and represents the first element to be included Then the other elements selected are s+k, s+2k, s+3k… Cheaper and easier than SRS More representative if order is related to the interest variable (monotone)