Snake Why swallow Elephants-.docVIP

 PAGE \* MERGEFORMAT 5 ‘Snake’ Why swallow ‘Elephants’? It is often said ‘大鱼吃小鱼 , small fish eat shrimp’, but in the law of the jungle of the sea world, there are many weak fish with some special skills, often able to win over big, so big fish beats. The commercial survival of the fittest in the same sea, we also found that some companies while living in disadvantaged, able to small and broad, staged in order to more She Tunxiang this legendary story. TCL acquired Thomson’s acquisition of IBM’s PC business with Lenovo, is the most compelling in recent years, the two ‘swallow like a snake’. A ‘snake’ swallow the lofty than his own ‘elephant’, so of course the magnificent feat, pride lofty, but not a sufficient reason, ‘snake’ who did not dare to make such amazing moves. Summed together, have already appeared in ‘She Tunxiang’ cases can be divided into the following several cases. Operations complementary ‘She Tunxiang’ In 2000, set up less than 15 years, America Online acquired the global entertainment and media giants - Time Warner. With the emergence of the Internet, and many large media company’s survival is threatened, Time Warner is also facing a similar problem, although the cause of the development of the network started early, but repeated failures, after five years of struggling with heavy losses after the into a confused. At the same time, America Online’s traffic has exceeded 20 million passengers, popularity index far beyond the number of cable channels, it was the most successful new media brands. In 1999, America Online has been, and Gateway, Plam, Motorola, DirecTV and other companies reached an agreement covering a wide range and the PC, mobile phones, satellite TV and DSL broadband services, the only shortcoming is the cable system. And Time Warner’s cable systems and RodaRunner broadband technology to provide Internet access services can complement this defect America Online. There is no doubt that AOL Time Warner swallowed the main pur