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Woman edge to not beautiful
PAGE \* MERGEFORMAT 8
‘Woman edge’ to not beautiful
10000-based ‘women edge’ from the market present market situation is worrying, sales have been bad, even if held in May ‘buy two get one free’ activities in an attempt to activate the market, but still subdued. An international star endorsements, brand image of the brand new 100 non-critical choices facing death, it must be said that 10000-based tactical mistakes.
First, forest for the trees, cart before the horse
‘Women come on the edge of the beautiful’, needless to say, is the first ad-words, after the product name. Who started to listen, a bit like ‘old life can be more beautiful’ - Midea Group brand advertising language, creative approach, but a careful analysis also wrong, the United States in the registered brand name, it is not yet advertising words, advertising language is also a Later, based on product features and innovative business ideas to the United States continuously for the life of the group’s corporate philosophy to create surprises and clever integration of brand name, very exciting. Edge of a Woman ‘to the edge of a beautiful woman’, but much of trifles too, although the slogan looks beautiful, but a closer discretionary product names found any errors scrutiny, 10000 base accidentally committed a means and an end inversion error, to be deplored.
Of course, to a pleasant slogan and moved homeopathic product name, this naming method is not without, but just right Caixing. Snack food products, such as’ pick beans’, I think the move was quite good, ‘I really want to pick’ tease ‘you Oh, clever with the’ beans’ and ‘funny’ and euphony, naming products are beans, but also can be used to increase the provocative taste of snacks, a market certainly like to win the younger generation, the product name on the very successful.
2, product names, feature obvious effect
Women margin as a blood product name biased, hats large, wide enough, efficacy characteristics not obvious, be construed as cosm
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