Chinese IT business of franchising.doc

 PAGE \* MERGEFORMAT 16 Chinese IT business of franchising Referred to Franchise franchise, it should be no stranger. In this regard, franchising franchise business was a great success, and with international influence, and when it comes to the number of the United States, McDonald’s and Taiwan’s 7-ELEVEN has. For these companies should also be people from all aspects of understanding and contact with a lot of that in here will not go into details. In this paper, aimed at the domestic IT industry in today’s franchise chain operation state of development, right in this industry the courage to explore a number of IT companies operating strategy, put forward their views and ideas with you to explore and analysis. Although a brief analysis of franchise chains in different countries and regions of the franchise chain operating with different definitions and business models, but all their common features: for the investors, because the system inherited a chain of goodwill, you can in a shorter during the period of investment into the area and enable them to concentrate sales efforts; same time, through economies of scale to obtain lower-cost products, equipment, etc., which are unmatched by individual stores. Are the pros and cons on both sides of anything, as joining the chain’s enough there are mainly as follows: As the chain system, the standard requirements, resulting in store in the business strategy that the lack of independence and creativity, product procurement and supply of additional channels, the lack of diversification and so on. Analysis of the domestic IT industry, franchise development status of these years, the franchise chain to rely on their own unique business advantage in the rapid development worldwide. Domestic franchising operating also have faster development, but because of its shorter development time, and the regional economic development is unbalanced, leading to its main focus in Beijing, Shanghai, Guangzhou and other large cities, an