Chinese Liquor and channel characteristics of the main modes of operation.doc

 PAGE \* MERGEFORMAT 4 Chinese Liquor and channel characteristics of the main modes of operation 1, the channel’s strategic thinking and management thinking All the world’s fast moving consumer goods companies are studying the channels, especially the success of fast moving consumer goods companies, such as the world’s largest consumer goods company Procter amp;amp; Gamble United States, its well-depth study of distribution system, for many fast moving consumer goods companies to imitate classic; the world’s largest soft drink company Coca-Cola, the depth of co-marketing of its introduction was considered successful multinational companies entering the China market to make; well-known multinational food company Ting Hsin International (Master) introduced by the channel of the business model, creating a complex market Environment channel to operate the new model, which Wahaha Group has been pursued by the chain body model, but is to become thick and Danone Zongqing important bargaining chip in negotiations. We can see that, for a fast moving consumer goods businesses, unique, original channel model of a profound impact on the business model of growth and corporate profits! But the channel has two basic point of study: Channel strategy is primarily a channel mode selection. Based on resource matching, enterprises need to select the appropriate channel model. Clever and shallow channel mode does not matter, the key is suitable, and business development strategies, and business strategy with resources. It was slightly ahead of the channel model, if an enterprise simply do not match their own resources may be such a pattern is a trap. Of a channel model looks very simple, but once the match with the corporate strategy and resources, may also be a very good effect, this is the strategic choice of channels. Micro-channel management channel management system established. When we chose a development strategy in line with the needs of their own business channel m